Advertising measurement is changing and brands are demanding better intelligence and predictive outcomes from campaign spend. Regulatory changes are rapidly changing the digital advertising landscape: identifying, tracking and retargeting users for the purposes of advertising is out. Context and creative are back - but more importantly the ability to measure attention and evaluate media quality between publishers and down to placement level.
Independently measure and verify attention with a uniform approach
Scalable, actionable data using direct campaign measurement
Designed against the backdrop of a dynamic regulatory environment
Signals collected in real time to deliver scalable, actionable results
Attention isn’t new - but it's the evolution we need to take us to the next step in digital measurement. The dynamic and changing regulatory landscape is pushing us to explore what's available today, to be smarter about how we can tap into the signals and produce insights that will give advertisers an edge, an advantage. Further as campaigns are increasingly delivered cross device, cross environment and through different buying points, having a uniform standardized approach to measurement is essential.more about us
The team at AttentvAds has years of experience building ad technology and verification products. And we’ve delivered solutions that solve problems in unique and challenging environments including native and mobile in-app. We love measurement, but more than that, building products that deliver empirical, evidence based metrics that help buyers make better buying decisions.