The team behind AttentvAds has been working in verification for the past 10 years across digital, online and mobile.
Working on both the agency and publisher side, we’ve built ad servers, tracking & analytics tools, rich media platforms and verification for mobile web & in app – we’re also the guys who initiated the Open Measurement SDK for viewability now governed by the IAB.
Drawing on our experience in delivering for ‘hard to measure’ environments such as in-app and native, AttentvAds has identified a unique algorithm for measuring attention in a consistent, uniform way.
Measure brand attention using standardized metrics with impartial, harmonized data regardless of environment
Self service options allow attention verification to become part of your delivery & trafficking processes.
Jason has been building verification and AdTech products for the past 14 years. Previously Head of Product & Technology at 4th Screen Advertising which was later acquired by Opera Mediaworks, Jason went on to found simplytics, an agency side ad server for mobile.
Simplytics was acquired by IAS in early 2014 where Jason then served as General Manager of Mobile. During this time Jason was responsible for building out the viewability, brand safety and fraud products for IAS. Jason’s team conceived and launched the Open Measurement SDK for in-app measurement which was then
acquired by the IAB Tech Lab and is now deployed in major mobile monetization SDKs and apps including Google, Hulu & Disney.
Jason holds a BBus from the Auckland University of Technology.
Philip was previously a Principal Engineer for Integral Ad Science – majority acquired by Vista Equity Partners in 2018. Prior to this he co-founded and led development for simplytics – a mobile ad serving & analytics company that was acquired by IAS.
At IAS, Philip was part of the founding team developing the Open Measurement SDK (OMSDK) which is now governed by the IAB Tech Lab. Previous roles also include Senior Engineer for 4th Screen Mobile Advertising – a mobile ad network that acquired by Opera Mediaworks.
The team at AttentvAds has years of experience building ad technology and verification products. And we’ve delivered solutions that solve problems in unique and challenging environments including native and mobile in-app. We love measurement, but more than that, building products that deliver empirical, evidence based metrics that help buyers make better buying decisions.