Verifying Attention

As attention metrics become a critical component of measuring campaign outcomes, the market requires a solution that should be truly agnostic. A solution that not only measures attention itself, but can also verify those signals that contribute to an attention score.

At AttentvAds we have developed an algorithm that has identified a uniform set of metrics that remain constant across the core digital advertising environments: online, mobile app & mobile web. Our attention score is rooted in being able to identify these signals and deliver a robust, cross device, cross network score with a high degree of confidence. Being able to verify each signal regardless of environment means we can deliver consistent, actionable insights and offer verifiable metrics that stand up to scrutiny.