As campaigns run across multiple channels and media owners, any metric that represents a score should not be weakened or compromised through the diversity of environments or placements.
If campaign ads are experienced through mobile app, online or via different publishers, then the integrity of the attention score should always remain intact. For this reason AttentvAds has worked hard in developing a model that standardizes signal collection and processing where the score delivers comparable results regardless of channel.
The team at AttentvAds has years of experience building ad technology and verification products. And we’ve delivered solutions that solve problems in unique and challenging environments including native and mobile in-app. We love measurement, but more than that, building products that deliver empirical, evidence based metrics that help buyers make better buying decisions.