Data Harmonization
As campaigns run across multiple channels and media owners, any metric that represents a score should not be weakened or compromised through the diversity of environments or placements.
If campaign ads are experienced through mobile app, online or via different publishers, then the integrity of the attention score should always remain intact. For this reason AttentvAds has worked hard in developing a model that standardizes signal collection and processing where the score delivers comparable results regardless of channel.
Why AttentvAds?
- verifiable attention score that allows for robust comparisons between channels and placements
- harmonized data collection and signal processing to provide a score that considers media quality, human engagement and time dimensions
- actionable insights in real time that can be used for campaign optimisation.
- baseline verification metrics including viewability as a comparison
- insights into the supply path complexity and the impact on media quality
AttentvAds standardizes attention metrics for digital campaigns
The team at AttentvAds has years of experience building ad technology and verification products. And we’ve delivered solutions that solve problems in unique and challenging environments including native and mobile in-app. We love measurement, but more than that, building products that deliver empirical, evidence based metrics that help buyers make better buying decisions.