Media Quality & Attention
AttentvAds considers six core attributes that reveals the depth and quality of the ad placement. The characteristics of that placement, together with other environmental factors affects attention and campaign outcomes.
Placement quality lends itself to maximizing the opportunity for attention. Media quality varies between networks, supply partners and other channels for the same placement opportunity. AttenvtAds tells us whether the stage has been set for the creative to succeed, to perform its best and if the campaign is delivering down those media partners with the best results.
AttentvAds standardizes attention metrics for digital campaigns
The team at AttentvAds has years of experience building ad technology and verification products. And we’ve delivered solutions that solve problems in unique and challenging environments including native and mobile in-app. We love measurement, but more than that, building products that deliver empirical, evidence based metrics that help buyers make better buying decisions.